There is a lot of exciting news this week. The RetailMeNot and Google Wallet integration is a big one. Plus, I’m always on top of mobile figures and lately I’m fascinated by crowdfunding.
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I am really getting into crowdfunding. I know it’s been around for a while but recently I’ve found a few specific projects that excited me enough to dive in.
Crowdfunding is basically a way for an individual or a company to underwrite the cost of financing a product or service by getting people that like the idea to put up money or buy into it prior to completion. There are hundreds of platforms that do crowdfunding including: Kickstarter, Indiegogo, CrowdSupply. Some estimate there are more than 450 crowdfunding platforms.
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This week there were so many interesting articles. I continue to gravitate towards all things mobile and m-commerce, along with analysis of the GAN demise and some not-so-thrilling news about crowd funding (which I love).
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Speaking at ChannelAdvisor’s annual Catalyst conference, held in Las Vegas last week, Facebook Head of Retail and E-Commerce for Global Vertical Marketing, Nicolas Franchet, talked to retailers about the latest trends in social media and how to build and maintain social momentum as a part of a comprehensive e-commerce strategy.
In the session, titled People First: Social Marketing Strategies to Build Your Brand and Drive Revenue, Franchet described Facebook as “the perfect marketing system,” and a social media platform that is complimentary for retailers with customers that want to shop and also learn more about the company and brand.
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I attended ChannelAdvisor’s Catalyst event this week. So much good stuff – my head is spinning. But I still had time to sift through other interesting items.
Happy Reading!!
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